Brand identity — UK-focused design with strategy

Neu-Erlebnisde blends strategic thinking and craft to create brand systems, logos and visual languages for UK businesses — from London startups to national cultural institutions.

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What we do

We design holistic brand identities that communicate purpose, stand out across the UK market, and scale across digital and physical touchpoints. Our work covers naming, logo systems, typography, colour, iconography, photography guidance and brand guidelines.

Brand strategy & positioning
Logo & symbol systems
Visual language and guidelines
Digital-first asset libraries

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Our process

Discover

Research and stakeholder workshops to understand audience, competitors and business goals across the UK landscape.

Design

Concept exploration producing logos, colour systems and visual directions that map to strategic foundations.

Deploy

Developed assets, templates and guidance to ensure consistent rollout across campaigns and digital products.

Selected portfolio

Explore more case studies and breakdowns tailored to UK markets.

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Case studies

We revitalised a cultural programme with a flexible typographic system, adaptive logo mark and campaign templates enabling cohesive digital and print promotion across the UK.

Brand strategy, naming, primary and secondary marks, and UI iconography. Delivered design tokens and component guidance for product teams.

A compact identity system optimised for packaging, signage and wayfinding — designed for fast production and market visibility.

Studio & team

Alex Müller

Creative Director — leads brand strategy and visual systems.

Our cross-disciplinary team includes strategists, designers, and developers experienced in UK and international projects. We partner with in-house teams or deliver end-to-end studio services depending on scope.

Remote-friendly
Workshops and handovers via secure remote sessions.

Local presence
We facilitate in-person sessions across Reading and London when needed.

Packages & deliverables

Package	Essentials	Brand System	Enterprise
Logo concepts	3	6	10+
Guidelines	Basic one-pager	Comprehensive PDF	Design system + tokens
Assets	SVGs & web PNGs	Templates & icons	Component library

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FAQ

How long does a brand project take?

Typical timelines are 6–12 weeks for a full brand system; shorter scopes can be completed in 2–4 weeks depending on approval cycles.

Do you work with in-house teams?

Yes. We integrate with product and marketing teams and provide handover documentation and workshops to ensure smooth adoption.